Category: Business Insights

Here are a few tips for choosing an event management solution that will be worth the effort and price, and a few providers worth considering to grow your training business.

Many organisations forget to check the experience of their registrants. Or more commonly, training organisations do themselves a disservice by disregarding valuable data.

There are a number of pitfalls that need to be avoided on the day of training. Let us share our experience of a poor training session we attended, with you!

A couple of our team recently went to a course for training. What we discovered was an eye-opener, let us share our experience of attending recent training.

Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.

The 80/20 rule for running a training or event business. Learn how you can use this principle to refocus and prioritize.

Keywords play as an important role in optimising your campaigns. Here is how to use negative keywords to mitigate the chances you spend money on clicks not related to your business.

These 3 tips will assist you in creating and sending email campaigns that don’t fall in the spam folder and increase the ROI you receive from your email marketing.

Keywords are the conduit between what potential leads are searching for and your advertisements. Here’s how to understand the different types of keywords and when to use each.