Introduction
Training providers are no longer just marketing courses.
Today’s leading providers are marketing learning experiences, pathways, cohorts, blended delivery models, memberships, certifications, subscriptions, communities, and measurable outcomes.
At the same time, the way learners and corporate buyers discover training is changing rapidly. AI-powered search is reshaping how people evaluate providers, organic search is becoming more topic- and authority-driven, and buyer journeys are becoming longer, more research-heavy, and built on trust.
But while the landscape is evolving, the fundamentals of course marketing still matter.
You still need to:
- drive qualified traffic to your website
- show up in search results
- run effective marketing campaigns
- build trust with learners and buyers
- increase conversions and enrolments
- retain customers and encourage repeat business
The difference is that these tactics now sit within a much broader, more sophisticated marketing ecosystem.
For training providers, growth today depends on far more than filling seats on individual courses. It requires building a scalable, modern training business. A business that delivers flexible learning experiences, creates ongoing learner engagement, and supports long-term customer relationships.
In this guide, we’ll cover it all. From SEO, content marketing, and paid campaigns, through to blended learning strategies, learner retention, automation, enterprise training growth, and the future of AI-driven discovery. Whether you deliver instructor-led training, virtual classrooms, blended learning, or self-paced online courses, this guide will help you market and grow your training business in 2026 and beyond.
This is a comprehensive guide designed to help modern training providers build visibility, generate demand, increase enrolments, and scale sustainably.
We will leave no stone unturned!
Chapter 1: Create modern training that your learners love
Before you spend more money on ads, SEO, email campaigns, or social media, let’s take a step back and look at the training itself.
Because even the best marketing can only take you so far if your offering doesn’t match what modern learners and buyers actually want.
Today’s learners expect more flexibility, more relevance, and more value from training providers. They want learning experiences that fit around busy schedules, support different learning styles, and deliver clear outcomes. At the same time, corporate buyers are looking for providers who can deliver scalable, flexible training solutions for teams, not just one-off workshops.
The good news? Training providers have more opportunities than ever to stand out.
Whether you deliver instructor-led training, virtual classrooms, blended learning, or self-paced online courses, the providers seeing the strongest growth are building training businesses around learner experience, flexibility, and long-term engagement, not just individual course sales.
In this chapter, we’ll cover how to define your ideal learners and buyers, package training for modern learning expectations and create courses that not only sell, but keep learners coming back again and again.
Define your ideal learner and buyer
One of the biggest mistakes training providers make is trying to market to everyone.
The reality is that different learners care about very different things.
Someone booking a public course for themselves might be looking for career growth, certification, flexibility, or price. A corporate L&D manager, on the other hand, is likely thinking about scalability, reporting, team performance, compliance, consistency, and budget.
Understanding who you’re marketing to shapes everything from your messaging, to course formats, to proving, marketing channels, and even the way you package your training.
The more specific you can get about your ideal learners and buyers, the easier it becomes to create training and marketing that genuinely connects.
This is also where many providers start to uncover new growth opportunities. For example, a provider offering classroom-based public training might discover growing demand for private team delivery, blended learning pathways, or self-paced refresher courses that support ongoing learning after the live session ends.
Modern training businesses aren’t built around one type of learner. They’re built around solving real learning and business problems in flexible ways.
Package training for modern learners
Learner expectations have changed dramatically over the last few years.
People want more flexibility in how, when, and where they learn. They expect digital experiences to feel seamless. And increasingly, they’re looking for training that supports continuous learning , not just a single one-day course.
That’s one of the reasons blended learning has become such an important growth strategy for training providers.
Rather than relying entirely on face-to-face delivery, many providers are now combining live training with self-paced elearning, virtual sessions, digital resources, assessments, recordings, and ongoing learning pathways.
This creates a better experience for learners but it also creates major opportunities for providers with more scalable delivery and additional revenue streams.
Chapter 2: Build a good foundation for marketing your courses
The providers growing sustainably have built strong digital experiences that make it easy for learners to discover their training, trust their brand, and enrol without friction. Their websites are clear and easy to navigate. Their course information answers real questions. Their checkout experience feels seamless. Their content demonstrates expertise. And increasingly, they’re building enough authority online to show up not just in Google search results, but in AI-powered discovery tools too.
That foundation matters more than ever.
Because while marketing channels continue to evolve, your website is still the centre of your marketing ecosystem. It’s where learners compare providers, evaluate training options, and decide whether to enrol or keep searching.
In this chapter, we’ll look at how to build that foundation. From creating a high-converting training website, through to improving your visibility in search and creating content that builds long-term trust and demand.
Build a website that makes it easy to find and book training
A lot of training websites still feel like digital course catalogues. Long lists of upcoming dates. Dense pages of text. Complicated navigation. Generic “contact us for more information” buttons everywhere.
In some cases, learners can’t even register online. They have to submit an enquiry form, wait for a response, receive an invoice manually, and organize payment separately. For modern learners, that’s a frustrating experience and for training providers, it creates a huge amount of unnecessary admin and lost opportunities.
For many training providers that unnecessary admin behind the scenes looks like juggling multiple plugins, separate registration systems, payment tools, marketing and email platforms, spreadsheets, and manual processes just to keep course bookings moving.
Adding to the list of challenges, is that learner expectations have dramatically changed.
People now expect booking training to feel as seamless as every other online experience they interact with daily. If a website is slow to load, difficult to navigate, or makes it hard to find relevant courses, many learners simply won’t persist. They’ll move on to a different training provider.
The best training websites make things easy.
Easy to discover courses. Easy to compare delivery options. Easy to understand outcomes. Easy to trust the provider. And most importantly, easy to register and make payment.
That’s one of the reasons many training providers are moving away from disconnected systems and toward more integrated website, marketing, and registration experiences. At Arlo, we’ve spent years working with commercial training providers and understanding where friction appears in the learner journey - from course discovery through to registration, communication, and ongoing engagement.
Arlo gives training providers two ways to manage their website experience. You can either integrate Arlo with your existing website, or use Arlo’s built-in website platform designed specifically for training providers. Both options make it easier to publish courses online, manage registrations, accept payments, and create a smoother booking experience for learners.
Learn more about Arlo’s website options here.
Because your website is no longer just a place to list courses. It’s your storefront, your learner experience, your marketing engine, and often your first impression all rolled into one.
Reduce friction at checkout
Your checkout experience has a huge impact on conversions.
A learner might arrive on your website fully intending to enrol, only to abandon the process because registration feels too complicated, payment options are unclear, or the experience doesn’t work properly on mobile.
These small moments of friction quietly cost training providers enrolments every day.
And the reality is that learners now compare your checkout experience against every other online purchasing experience they have - not just other training providers. They’re used to seamless checkout experiences for ecommerce, event bookings, subscription platforms and more.
That’s why modern course registration experiences are becoming faster, simpler, and more flexible. Fewer form fields. Clearer pricing. Mobile-friendly enrolment flows. Better payment experiences. Faster confirmations. Less back-and-forth admin.
At Arlo, this is something we’ve focused heavily on with the evolution of our course registration and checkout experience. Because reducing friction genuinely helps training providers increase conversions and reduce admin overhead at the same time.
Our latest checkout improvements focused on making the enrollment experience clearer, faster, and easier to complete across devices. That included a more modern user experience, simplified workflows, improved mobile usability, and better visibility into pricing and course details throughout the registration process.
Find out more about Arlo’s checkout experience here.
Increase your visibility in Google and AI search
The way people discover training is starting to change.
Learners and corporate buyers still use Google but they also ask AI tools like ChatGPT for recommendations. They compare providers through AI-generated summaries. They research topics across multiple channels before ever landing on a website.
At the same time, Google itself is becoming more AI-driven, with search results increasingly focused on trusted sources, topical authority, and genuinely useful content.
That means visibility today is about more than simply ranking for a few keywords.
Training providers that perform well in search tend to have clear expertise in specific topics, helpful, well-structured content, strong website experiences and consistent trust signals online.
In other words, the providers' winning search visibility are usually the ones demonstrating real expertise, and not just publishing SEO content for the sake of it.
The good news is that most training providers already have valuable knowledge inside their business. Your trainers, facilitators, and consultants likely answer useful learner questions every day. Turning those insights into online content helps improve your visibility in both traditional search and AI-powered discovery tools.
If you deliver leadership training, talk about difficult conversations, burnout, or managing hybrid teams. If you deliver project management training, create content around stakeholder management, failed projects, or delivery challenges. This content can take many forms, from webinars to ultimate guides like this one, to case studies, blog insights or practical templates and resources.
Over time, strong content creates a compounding effect. It builds trust, improves visibility, drives traffic, and helps generate demand for your training long before someone reaches the enrollment page.
And while search is evolving, the fundamentals still matter:
- fast-loading websites
- clear course pages
- helpful FAQs
- strong internal linking
- mobile-friendly experiences
- and content that genuinely helps learners
The providers who consistently show up online are rarely chasing shortcuts. They’re steadily building authority, trust, and useful content over time.
Referrals and reviews
Reviews
Encourage customers to leave you reviews after they’ve finished your course. It can be as simple as sending a follow-up survey asking for their feedback, which you can then publish on your website either as a quote or a case study, and share on your social media channels. Or, send an email to request that your customers leave you a review on Google, Facebook, or a course marketplace listing.
92% of individuals trust word-of-mouth recommendations, making it one of the most trust-rich forms of advertising. People are more likely to buy a product or service that has been recommended by a family or friend, and they’re more likely to trust a brand that has positive reviews.
If someone is considering signing up to your course, a positive review may be the just the thing that gives them the final push.
Create a referral program
We’ll say it again – consumers are more likely to buy a product or service that has been recommended by a friend or family member. That’s a level of trust that no brand can ever compete with, so how do you tap into that? With a referral program.
Offer your existing customers a discount, merchandise, or some other reward for referring friends and family – such as an Amazon Gift Card. You can promote your referral campaign by email, and advertise the program both on your website and social media channels. Referral campaigns are a great way to market your training program. It’s truly powerful stuff!
Chapter 3: Market and grow your training business
At this point, you’ve built a strong training offering and a solid marketing foundation. Now it’s time to focus on growth.
This is where many training providers get stuck. They spend enormous effort attracting new learners, but not enough time on retention, repeat business, enterprise opportunities, or long-term learner relationships.
The most successful training providers do both.
They build marketing systems that consistently attract new learners while also creating ongoing engagement, repeat enrollments, and scalable revenue opportunities over time.
In this chapter, we’ll look at some of the most effective ways modern training providers are growing enrollments, building stronger customer relationships, and increasing revenue.
Use email marketing and automation to drive repeat enrolments
Email is still one of the most effective marketing channels available to training providers.
Email helps you stay connected with learners and buyers over time. Whether that’s through newsletters, course announcements, reminders, certifications, follow-up resources, or automated nurture campaigns.
And increasingly, automation is becoming a huge part of this.
Modern training providers are using automated campaigns to:
- re-engage past learners
- promote related courses
- encourage repeat enrollments
- remind learners about expiring certifications
- share post-course resources
- and nurture long-term relationships automatically
This is especially important because repeat learners are often far easier, and far less expensive, to convert than completely new customers.
One simple but highly effective example is automated follow-up campaigns after a learner completes a course. Instead of communication ending after enrollment, providers can continue the learner journey with related course recommendations, refresher training, additional certifications, or helpful learning resources over time.
At Arlo, we’ve seen training providers use this approach to drive more repeat enrollments while reducing manual marketing admin behind the scenes.
For example, a learner who completes an introductory leadership course might automatically receive follow-up resources after the course, advanced leadership, course recommendations, certification reminders or related management training based on their interests.
Over time, these automated touchpoints help keep your training organization top-of-mind and create more opportunities for learners to return when they’re ready for further development.
Check out seven effective remarketing campaigns for training providers in this article.
Use social media strategically
A lot of training providers feel pressure to “be everywhere” on social media.
In reality, that’s usually not necessary.
The providers getting the best results tend to focus on a few channels where their learners and buyers already spend time and create content that genuinely helps or informs their audience.
For many training providers, LinkedIn has become particularly valuable for building authority, sharing expertise, promoting events, and reaching corporate buyers. Short videos, trainer insights, learner stories, webinar clips, and practical advice often perform far better than generic promotional posts.
And increasingly, community matters too.
Learners want connection, discussion, and ongoing development, not just one-off courses. That’s why many providers are building communities around certifications, memberships, cohorts, events, and learning pathways.
Social media works best when it supports the bigger picture: building trust, visibility, and ongoing relationships with learners over time.
Here are some examples of Arlo customers who do this exceptionally well:
Run paid campaigns that actually convert
Paid advertising works best when you’re targeting people already looking for training.
For most training providers, that means focusing on:
- high-intent Google Search campaigns
- retargeting website visitors
- LinkedIn campaigns for corporate buyers
- and campaigns tied to specific courses, certifications, webinars, or events
Retargeting can also be incredibly effective for training providers.
Most learners don’t enroll during their first visit. But reminding past website visitors about upcoming dates, limited seats, webinars, or related courses can help bring them back when they’re ready to book.
And not every campaign needs to sell a course immediately.
Some of the best-performing campaigns focus on generating interest earlier in the buying journey through downloadable guides, webinars, certification pathways, or practical resources.
At Arlo, we often see providers get the strongest results when their marketing, website, registration, and follow-up experiences all work together. There’s far less friction between discovering training and actually enrolling.
For example, a leadership training provider might run:
- Google Search ads for “leadership training”
- LinkedIn ads promoting a free leadership webinar
- retargeting ads for people who visited leadership course pages
- and automated follow-up emails after webinar registration
Together, these campaigns help build visibility, trust, and demand over time, not just one-off clicks.
Course marketplaces
Online marketplaces specialize in course marketing and lead generation and will help you advertise your courses at scale. Course marketplaces should be a key channel to market your training program.
Sites like findcourses.com and training.com.au are designed to help training providers promote and sell their courses. Having your courses featured here can be a great way to catch the attention of someone who’s already in the market for some training. Interested buyers can search and filter by everything from topic, certification, region, industry and more.
These sites usually take a commission from each course that you sell, or they will charge you a fee to feature your course in their directory. Either way, having your course listed with these sites is a great way to ensure you’re found by those who are actively searching.
Top course marketplaces
- The Training Marketplace
The Training Marketplace (TheTM) is the world’s first free online marketplace connecting business training providers directly with corporate training buyers. They eliminate broker fees and middlemen, allowing organizations to find vetted, specialized trainers quickly and at a lower cost. Their AI-driven matching algorithm uses 40+ factors to pair the right provider with the right training need - delivering better training outcomes at a lower final cost.
- Findcourses
Findcourses.com is North America’s leading course marketplace. Findcourses.co.uk is the UK version. Findcourses is an unbiased search engine where learners can find and compare courses from over 4,000 different training suppliers, filtering by category, format, place, delivery and more. They charge an annual flat-fee, which uncapped direct enquiries and referral traffic, making it easy to manage your marketing spend. Download the media kit to find out more about the course marketplace, and its costs and benefits.
- CourseHorse
CourseHorse makes it easy to market your training program to a large community of learners interested in all types of courses across the USA. With more than 75k current active classes, and more than 1.7m monthly website visitors, there’s a great chance you’ll fill your empty seats when listing a course on CourseHorse. It’s free to list your course, and CourseHorse only charges a fee when a student registers on your course. They also have a free email marketing program to help promote your course, and regularly share actionable insights and trends.
- Reed Courses
Reed Courses works with around 1,000 respected learning providers in the UK to advertise more than 70,000 courses on a wide range of subjects; from accounting and HR, right through to fitness and cooking. Their website traffic is upward of 11 million every month, ensuring wide reach and a vast audience for your training course. And best of all? It’s free to list your course.
- Training.com.au
For Australian training providers, training.com.au is the country’s largest course marketplace. The Candlefox-powered website allows learners to easily browse courses by subject, location, study method and qualification level and compare education providers. As well as lead generation, they offer other services such as provider dashboards, learner enrolment services and phone leads. Enquire with them directly about services, packages and pricing.
- Coursesonline.co.uk
Coursesonline.co.uk is Candlefox’s UK version of training.com.au. It is an education marketplace for providers of all shapes and sizes to advertise courses online and maximise student enrolments. More than 21,000 people have enrolled in courses via coursesonline.co.uk in the last 12 months.
- Industry-specific sites
Look for websites that are relevant to your industry that list suppliers, training courses, partners and more. Your local chamber of commerce is a great place to start, followed by governing bodies, local business directories and even polytechnics. Many have course catalogues, or supplier directories, partner pages and referral programmes that could be relevant to your target audience. Don’t be afraid to reach out and ask what services and packages they have to help you promote your business.
Grow revenue with private training
Private training isn’t always talked about as a “marketing strategy”, but for many training providers it can become one of the biggest drivers of growth and profitability.
And demand for private training continues to grow as companies look for:
- more flexible delivery
- tailored learning experiences
- team-based training
- blended learning options
- and easier ways to manage training across their organization
One of the most effective ways to market private training is to make it visible throughout your website and learner journey. Not hidden away on a single “contact us” page.
For example:
- add “private training available” messaging to course pages
- create dedicated private training landing pages
- promote team training options in follow-up emails
- include private delivery examples in case studies
- and give corporate buyers an easy way to enquire or request training
The experience after the sale matters too.
Corporate buyers don’t want endless email chains, spreadsheets, and manual admin every time they need to manage training for a team. They want a smoother, more professional experience.
That’s exactly why Arlo launched the Organization Portal.
The Organization Portal gives corporate clients a self-service training management experience where they can manage registrations, monitor learner progress, track activity, and oversee training across their organization, all in one place.
For training providers, that creates a much more scalable and professional private training experience while reducing admin overhead behind the scenes.
And from a marketing perspective, this matters more than many providers realize. Because making training easier to manage can become a genuine competitive advantage when selling private training and enterprise programs.
Chapter 4: Case study - how MTD Training scaled a global training business
MTD Training, founded by Sean McPheat, has grown into a global leadership and management training business delivering training across the UK, US, and internationally.
In our recent webinar, Sean shared how MTD grew from a traditional instructor-led training business into a global blended learning provider delivering leadership training at scale.
One of the biggest turning points was expanding beyond purely classroom-based delivery. By introducing virtual training, digital learning resources, and blended learning programs, MTD was able to significantly increase scalability without linearly increasing trainer delivery time.
Sean also shared that consistent content marketing and SEO became major drivers of inbound demand over time. Instead of relying solely on outbound sales or short-term advertising campaigns, MTD invested heavily in becoming highly visible online through leadership articles, management resources, guides, videos, and thought leadership content.
Operationally, scaling created major complexity across scheduling, learner management, communication, and administration. Using Arlo helped centralize course management, registrations, communications, and training operations - reducing manual admin and helping the team scale more efficiently globally.
Key growth lessons from MTD Training
1. Blended learning became a major growth multiplier
One of the biggest shifts for MTD was moving beyond purely face-to-face delivery.
By combining instructor-led training with virtual delivery, online learning, digital resources, and scalable blended learning models, MTD was able to:
- increase reach
- create more flexible learning experiences
- support more corporate clients
- and scale delivery far more efficiently
Instead of relying solely on trainer capacity and classroom schedules, blended learning helped create more scalable revenue opportunities across the business.
For Sean, the results were substantial - there was a 4x revenue gap by year 5.
2. Content and thought leadership drove long-term demand
MTD invested heavily in content, SEO, and thought leadership long before many training providers were doing it well.
Sean shared how consistently publishing useful leadership and management content helped MTD:
- build authority in their niche
- improve search visibility
- generate inbound leads
- and stay top-of-mind with buyers over time
Rather than relying purely on paid ads or short-term campaigns, MTD focused on becoming a trusted authority in leadership training.
3. Repeat business became a huge driver of growth
Another major takeaway was the importance of long-term customer relationships.
Instead of treating training as a one-time transaction, MTD focused on building ongoing client relationships through:
- repeat programs
- leadership pathways
- digital learning
- follow-up training
- and scalable private training solutions
That helped increase customer lifetime value while creating more predictable recurring revenue.
4. Scaling required reducing admin and operational complexity
As the business grew globally, operational efficiency became critical.
More trainers. More learners. More schedules. More communication. More administration.
Sean spoke openly about the importance of having systems that could support growth without creating overwhelming manual work behind the scenes.
As an Arlo customer, MTD uses Arlo to help manage:
- course scheduling
- registrations
- learner communications
- virtual and blended delivery
- and training operations at scale
Reducing manual admin gave the team more time to focus on growth, marketing, customer experience, and delivery quality.
The results were substantial:
- a 25% increase in registrations
- 70% of registrations paid online upfront
- more than 80 hours of administration saved every week
Read the full case study here.
Chapter 5: The software behind modern, scalable training businesses
As training businesses grow, complexity grows with them.
More courses. More learners. More trainers. More communication. More marketing campaigns. More delivery formats. More reporting. More administration.
At a certain point, spreadsheets, disconnected systems, and manual processes start slowing growth down.
That’s why modern training providers are increasingly investing in software built specifically for commercial training businesses, not just generic learning platforms or event tools.
Because managing a modern training business now goes far beyond scheduling courses.
Today’s providers need systems that support:
- instructor-led training
- virtual classrooms
- blended learning
- self-paced elearning
- registrations and payments
- websites and marketing
- automation
- reporting
- customer and organization management
- and scalable learner experiences
And importantly, these systems need to work together.
One of the biggest operational challenges for training providers is managing disconnected technology. A separate website platform. Separate registration system. Separate marketing tools. Separate virtual classroom software. Separate payment workflows. Separate reporting.
Over time, that creates more admin, more friction, more manual work, and a less consistent learner experience.
Modern training businesses are increasingly moving toward more connected platforms and workflows that reduce complexity behind the scenes while improving the learner experience at the same time.
That’s exactly what Arlo was built for.
Arlo combines training management, course registration, virtual and blended learning, websites, marketing automation, ecommerce, reporting, and customer management into one platform designed specifically for training providers.
Instead of stitching together multiple systems, providers can manage the entire learner journey from one place, from course discovery and enrollment through to communications, delivery, reporting, and ongoing engagement.
This becomes especially important as providers expand into blended learning, private training, enterprise delivery, and scalable digital learning experiences.
For example, training providers using Arlo can:
- deliver instructor-led, virtual, blended, and self-paced training from one platform
- automate learner communications and follow-up campaigns
- manage websites, registrations, and payments together
- support enterprise clients through the Organization Portal
- reduce manual admin and duplicated processes
- and create more seamless learner experiences across the entire training journey
The goal isn’t just operational efficiency.
It’s creating a training business that can scale sustainably without increasing complexity and admin at the same pace.
Because ultimately, the providers growing successfully in 2026 and beyond won’t just be the ones delivering great training.
They’ll be the ones building modern, scalable training businesses around strong learner experiences, smart marketing, operational efficiency, and flexible delivery models.
And the right software plays a huge role in making that possible.
Learn more in the Ultimate Guide to Training Management Systems.
Arlo’s marketing features
At every opportunity, Arlo looks for openings for you to acquire more customers and grow revenue from existing clients. If you sell more, your business grows and that’s what Arlo is all about. Arlo comes with a tonne of features to market your training program that do the heavy lifting for you.
Check out our top 5 marketing features:
1. Campaign management
Run targeted campaigns to promote a specific course or another service. Build prospect lists based on contact information and previous event attendance. Then create and send your email and track the results.
2. Lead management
Grow leads for public and private courses. Arlo’s lead management feature allows people to register their interest in an event or course. When there are enough people interested, schedule the course and ask people to register. You can also capture interest for private courses.
3. Social sharing
Integrate Arlo with social media platforms such as Facebook, Twitter and LinkedIn. Arlo allows you to take advantage of social media to promote your training and events. Customers can share and like your training and events from your website across their favourite social networks. Drive traffic to your website, increase brand awareness and get your training and events trending online.
4. Search engine optimization (SEO)
Stand out at the top of Google search results. Arlo uses the latest SEO techniques to ensure that when someone goes looking, your website is found. For example, Arlo automatically sets your event summaries as SERP meta descriptions. Feature upcoming training and event dates as rich snippets in Google, including the event dates, title and location within search engine result pages (SERP).
5. Blended learning
Blended learning is a great way to create differentiation from your competitors in a crowded market, scale your business, increase course capacity and drive profitability. All of the results you’d expect from a good bit of marketing! Not sure what we’re talking about? Learn more about blended learning and how it could help you sell training courses to increase the profitability of your business in the Ultimate Guide to Blended Learning.
Chapter 6: Top marketing apps that integrate with Arlo
See how Arlo works with your favorite apps and web services to help you scale up your marketing efforts. Connect Arlo with tools you already use, or discover new ways to market your courses with these top 10 marketing app integrations.
1. WordPress
Arlo’s native integration with WordPress makes it quick and easy to create an engaging website experience for your customers. Flexible designs are customizable to suit your brand. Data seamlessly flows between the two systems – including online course registration and checkout. Mobile optimization and enhanced SEO make it the most popular integration with our Arlo customers.
2. HubSpot
Automatically send information between Arlo and Hubspot with the Zapier integration! Create new contacts in Hubspot from new contacts in Arlo, to keep all of your customer information up to date. Set-up triggers for new contacts, new events, new deals, new products and more so you can send personalized communications from Hubspot.
Not using HubSpot? Arlo integrates with all of the leading marketing automation platforms including Marketo, and more to help you market your training program.
3. Salesforce CRM
Arlo’s integration with Salesforce combines the power of the world’s best CRM and the market leading training and event management system. As a duet, it’s the best salesforce event management solution out there. Access training and event information to run targeted campaigns from within Salesforce. For example, run a campaign targeting clients who have completed an introductory course but are yet to attend the advanced course.
Not using Salesforce? Arlo integrates with all of the leading CRM platforms including Microsoft Dynamics and more!
4. Mailchimp
Keep your email marketing lists and communications up-to-date with this Zapier integration between Mailchimp and Arlo. When a new contact subscribes to a newsletter or registers for a course in Arlo, it will automatically add/update a new Mailchimp subscriber. Then set-up automated communications in Mailchimp, triggered by actions in Arlo. For example, send an email to complete a survey when someone completes a course.
5. GA4
Integrate Google Analytics to find out what users are buying through your site; including information such as the transaction value, time to purchase, and the campaign that generated the most sales.
6. SurveyMonkey
With the SurveyMonkey integration you can automatically send feedback surveys after an event or course to gauge its success. Compare the relative performance of each course, the presenters, and the facilities used and use the data for continuous improvement. Publish positive feedback on your website and use them in your marketing campaigns!
7. Zoom
With Arlo’s Zoom integration you can seamlessly sell & deliver training on Zoom. The benefit of using Arlo in conjunction with Zoom, is that Arlo looks after the e-commerce piece of the puzzle. Arlo captures registrations and payments on your website, while Zoom software delivers the training course.
