Arlo Blog

Easily find a presenter for your next event using Arlo’s powerful new Presenter Requests feature.

If you want to sell more training this year, the first thing you should focus on is your customer database. This will be more efficient than increasing your advertising budget to attract new business.

Does you training company have a clear idea of who your target customer or registrant is? Buyer personas are a marketing tool used to describe fictional representations of your ideal customers. These personas help businesses like training companies to have a better understanding of where to attract new customers, what products to development, how sales should follow up. Buyer personas, will help you find the right people, in the right places, say the right things, provide the right courses, all at the right price.

To be a successful training company you will need to evaluate which courses are worth investing in and which aren’t. Unless your training company has infinite resources, you will need to choose which courses to run. Maybe you are limited by venue or presenter capacity and can only run a certain number of courses at a time, or maybe you have a smaller marketing budget and cannot afford to promote every offering you have. How do you choose what courses to deliver?

Your training organisation runs a programme of courses, all with different presenters, topics and groups of attendees. On the surface, everything appears fine. People come in, your presenter does their job, people leave and give positive feedback. But is everything really ok?

Data is at the heart of any training or event organization. It fuels every part of a successful operation, from planning, to marketing, to finance, to operations and customer engagement. How well does your organization manage its data?

This article outlines the key pillars to an effective data strategy for training and event organizations: registrations, payment & accounting, attendance, communication, personalized learning and security.

Many governments and regulators, including those in Europe, Australia and New Zealand are in the process of tightening their rules around how organizations capture, store and use customer data. If you’re a training or event management business, you need to be aware of this changing landscape as there are significant implications.

Training and event organizations using Salesforce alone don’t get the full picture on registrations and demand levels, or the ability to properly manage the day-to-day aspects of event management.

Arlo is excited to be launching it’s refreshed Salesforce app, Arlo for Salesforce. Over the last few months Arlo’s development team has been working hard to build an app to revolutionise how training and event organisations use Salesforce. Salesforce is the leading CRM globally and a large number of training and event organisations use Salesforce to store their registrant’s contact information.

Learning Management Systems (LMS) and Training Management Systems (TMS) are household names in the education industry. Both an LMS and TMS can be extremely useful for training providers and can help you grow registrations and help you gain a competitive advantage. But what do these systems actually do, and do you require both? This article explores what each system is, what they do, and what you might need.