Category: Business Insights

Does every web form now require an explicit opt-in consent tick box? This article explored your legal basis for capturing and processing data.

5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

What buyer personas are and how you can implement them at your training company to get a clear idea of who your target customers are.

Introducing the BCG Matrix – What it is and how training companies can use it to better understand which courses are stars and which are not.

How your training organisation can measure potential growth, benchmark yourself globally against other businesses in your industry, and better understand your registrants experience using Net Promoter Score (NPS)

Data is at the heart of any training or event organization. It fuels every part of a successful operation. How can your organization better manage its data?

This article focuses on GDPR. If you haven’t already explored what GDPR means for your training or event organization, this article is a great place to start.

What does an LMS and a TMS actually do, do you require both? This article explores just that, as well as what your training businesses might need.

Businesses lose $13.5 million per 1000 employees every year due to inefficient training. We’ve put together 6 of the most important things you should not forget to help you help others learn.