Features – Marketing tools

Sell more training with Arlo

At every opportunity, Arlo looks for openings for you to acquire more customers and grow revenue from existing clients. If you sell more, your business grows, and you succeed and that’s what Arlo is all about.

Campaign management

Run targeted campaigns to promote a specific course or another service. Build prospect lists based on contact information and previous event attendance. Then create and send your email and track the results.

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Lead management

Grow leads for public and private courses. Arlo’s training management software lead management feature allows people to register their interest in an event or course. When there are enough people interested, schedule the event and ask people to register. You can also capture interest for private courses.

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Feedback surveys

Know what your customers are thinking. Automatically send feedback surveys after an event or course to gauge its success. Compare the relative performance of each course, the presenters, and the facilities used.

Measure the return from your Google Ads spend

Analyze conversions rates and purchase activity from your Google, Bing, and Facebook advertising. At checkout, transaction details can be pushed into these platforms so you can track goal value and return on investment.

Google Ecommerce

Add Google Analytics, Ecommerce and Cross Domain Tracking to your website so you can track website activity.

Meta Pixel

Measure the effectiveness of your advertising by understanding the actions people take on your website.

Bing Ads

Add Bing Ads Conversions (UET) tracking to Arlo’s checkout process. The Bing conversion will run every time a visitor registers for your events.

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