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Marketing tools Sell more training

At every opportunity, Arlo looks for openings for you to acquire more customers and grow revenue from existing clients. If you sell more, your business grows, and you succeed and that’s what Arlo is all about.

Arlo helps you to grow your training company by selling more training. Marketing tools will help you to generate leads, convert more visitors and run campaigns.

Campaign management Run targeted campaigns to generate new business

Run targeted campaigns to promote a specific course or another service. Build prospect lists based on contact information and previous event attendance. Then create and send your email and track the results.

Create targeted campaign lists for leads or contacts based on previous event attendance.
Adding filters to a targeted campaign builder.

Lead management Grow leads for public and private courses

Arlo’s lead management feature allows people to register their interest in an event or course. When there are enough people interested, schedule the event and ask people to register. You can also capture interest for private courses.

Generate leads from your website and once their is enough interest, run the course!

Ad platform integrations Measure the return from your Google Ads spend

Analyze conversions rates and purchase activity from your Google, Bing, and Facebook advertising. At checkout, transaction details can be pushed into these platforms so you can track goal value and return on investment.

Track your ROI from your advertising campaigns.

Social media integrations Harness the power of social media

Drive traffic to your website, increase brand awareness and get your training and events trending online. Arlo allows you to take advantage of social media to promote your training and events. Customers can share and like your training and events from your website across their favourite social networks.

Leverage social media to grow the awareness of your courses.

Feedback surveys Know what your customers are thinking

Automatically send feedback surveys after an event or course to gauge its success. Compare the relative performance of each course, the presenters, and the facilities used.

Send feedback surveys to understand identify areas where you can improve your training.

Other integrations Connect & conquer

Connect Arlo with your favourite marketing tools, or discover new ways to step things up. Accelerate past your competitors with smart, data-driven marketing.

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Marketing
Use Google Tag Manager to manage and deploy marketing tags on your Arlo checkout.
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Marketing
Integrate Arlo with Mailchimp to send email marketing campaigns to prospects and customers.
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Marketing
Grow your pipeline and nurture your opportunities with Marketo’s marketing automation.
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Marketing
Add marketing automation into your solution with Arlo’s integration with Hubspot.
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Business intelligence
Arlo integrates the world's most popular online survey software; SurveyMonkey, used by over 20 million people around the globe.
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Marketing
Arlo + Campaign Monitor lets you send marketing emails promoting your training courses.
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Marketing
AddThis integration allows website users (or you) to easily share your events with their networks on social media.
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Marketing
You can set up automated SMS survey reminders to be sent to registrants that have not yet completed their survey using Arlo's Esendex integration.
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Marketing
Understand the ROI on your advertising campaigns with the Facebook Pixel. Promote your courses with social media links.
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Marketing
Add Bing's tracking code to your website to identify conversions and goal completions.
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Marketing
Integrate Google Analytics Ecommerce tracking to find out what users are buying through your site; including information such as the transaction value, time to purchase, and campaign which generated the sales.
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Other features

Marketing automation

Connect your Arlo registration and leads forms to your Marketing Automation tool and track visitor activity across your training and event pages. Take advantage of Arlo’s robust API and implement innovative marketing automation workflows.

Newsletter subscriptions

Build up your newsletter subscriber lists by allowing registrants to subscribe to newsletter topics during your website course and event registration process. Full support for GDPR.

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Google analytics

Gain valuable insight into your website visitors behaviour using Google Analytics. Discover audience trends, examine your source traffic and understand users’ behaviour and conversions. Arlo allows you to add your Google Analytics Universal Tracking code to your training and event pages.

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Search engine optimization

Arlo’s website integration technology is optimized for SEO. Feature upcoming training and event dates as rich snippets including the event dates, title and location within search engine result pages (SERP). Arlo automatically sets your event summaries as SERP meta descriptions.

See how Arlo could transform your marketing

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