Training websites optimized for conversions

A successful training provider website should include clear course listings, an easy-to-navigate layout, mobile optimization, integrated registration and payment systems, and a user-friendly customer portal.

Your training website should be able to host all of your courses. Most importantly, it should be easy for your customers to find the courses they’re interested in, register for the courses they want to take, and for you to schedule and publish courses to your website as quickly and easily as possible.

Integrating your website with a training management system (TMS) like Arlo eliminates manual data entry, ensures real-time updates, and reduces errors. Within Arlo, you can quickly set up a course in any format you prefer (face-to-face, live online, or blended learning) and publish it to your website with just a few clicks.

When you sign up for Arlo, you have a couple of options:

1. You can use a ready-made training website included with your account. You can quickly customize the website to match your brand and gain access to a range of web templates to style your key pages as you wish.
2. You can integrate Arlo with your existing training website. Our professional services team can assist you with this process. You will also have access to Arlo’s library of web templates for individual pages, such as your course overview page. Arlo integrates with various leading CMS technologies, including WordPress, Magento, Umbraco, Drupal, Joomla, Silverstripe, and more.

For most training providers, we recommend our WordPress website integration. When we talk about website integration we’re referring to the connection between your website and the solution you use to manage your training. In order to have an up-to-date website that drives users to checkout, this connection needs to allow data to flow seamlessly both ways, between the backend and frontend.

When looking to integrate your current website with a training management system you should look for a solution that allows you to:

• Provide up-to-date course information.
• Accept registrations and payments.
• Be mobile-friendly and functional across all devices.
• Offer a website that is intuitive to navigate around; visitors should be able to easily and quickly find the courses they are looking for.
• Automatically send course registrations and the contact details to your backend administrator platform.
• Utilize SEO so your pages stand out at the top of Google’s search results.
• Match your company’s brand appearance so there is a seamless blend into your current website and your visitors are unaware they are using another system.
• Offer your team the freedom and functionality to implement changes in real-time. You shouldn’t need to make changes within your CMS to update the course information on your website. Any changes you make in your Training Management System should be reflected automatically on your website’s frontend.

Arlo is the worlds #1 training management software. We help hundreds of training providers automate their manual training processes, sell more courses, and ultimately deliver great learning to their participants. Our all-in-one training management platform makes it easy to manage course scheduling, registrations, payments, website, CRM, and reporting—all in one powerful and easy-to-use platform.

Key Arlo features include:

• Course management features that make it easy to automate your training admin, easily create and schedule courses, deliver professional communications and stay on top of all your training operations.
• Customizable registration forms that are suitable for public and private workflows, and provide automated invoicing and a self-service portal for your learners.
• An in-built training CRM that helps you manage all of your customer relationships, effortlessly capture and manage contacts, track course performance, run targeted marketing campaigns and create tailored reports.