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Tag: Marketing

  • Five campaign ideas to sell training to past attendees

    Aidan Dorfling - 19/06/2018

    5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

  • Using Social media to promote your courses or events

    Aidan Dorfling - 19/02/2018

    How to effectively promote your course offerings and connect with your customers using social media. Learn where to start and what features are the best to use.

  • Increase traffic and insight with Arlo & Google AdWords

    Aidan Dorfling - 15/05/2017

    Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.

  • Google AdWords Basics – Negative Keywords

    Aidan Dorfling - 10/03/2017

    Keywords play as an important role in optimising your campaigns. Here is how to use negative keywords to mitigate the chances you spend money on clicks not related to your business.

  • Growing your business with email marketing

    Aidan Dorfling - 01/03/2017

    These 3 tips will assist you in creating and sending email campaigns that don’t fall in the spam folder and increase the ROI you receive from your email marketing.

  • Google AdWords basics

    Aidan Dorfling - 27/02/2017

    Keywords are the conduit between what potential leads are searching for and your advertisements. Here’s how to understand the different types of keywords and when to use each.

  • Getting value from Google Adwords without breaking the bank!

    Aidan Dorfling - 21/02/2017

    Google Adwords can be a nightmare if not done properly here are two basic yet important things to understand for your training business.

  • Target and manage prospects for your events

    Admin - 16/08/2016

    Using Arlo’s campaign management feature, you can target and manage campaigns to specific contacts stored within Arlo. This feature allows you to use comprehensive filters to create custom marketing campaign prospect lists.

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