Tag: Marketing

  • 13 smart marketing ideas to sell training courses

    Melanie Hall - August 2nd, 2023

    If you’re looking for ways to market and sell training courses then you’ve come to the right place. These 13 effective marketing strategies will have a big impact on your sales, but not on your wallet. We work with hundreds of training businesses who are looking for ways to stand out in a crowded market, […]

  • 10 ways to use ChatGPT in your training business

    Melanie Hall - June 9th, 2023

    ChatGPT can help improve productivity and effectiveness in your training business. Here’s ten practical ways to use ChatGPT, from content creation, language translation, marketing and more.  Before we get into the nitty gritty, let’s get one thing straight: ChatGPT will not create courses for you. The IP of training providers cannot be replaced by a […]

  • 6 ways to increase training revenue

    Melanie Hall - March 15th, 2023

    Six ways to increase revenue for your training business. From simple hacks to save on costs that you’ve previously absorbed, to intelligent marketing automation. Read on to find out what other top training providers have implemented into their own businesses. As a training provider, you’re always looking for new ways to grow your business and increase […]

  • How to unlock revenue with post-course remarketing

    Jarrod Ahearn - April 28th, 2022

    By using Arlo’s internal custom mail, you can implement a Retention Strategy in a few simple steps. This will assist you to keep existing customers, reduce churn and the need for prospecting. This thinking can be applied to any of your retention strategies and automations.

  • Sell your courses online with course management software

    Melanie Hall - December 16th, 2019

    Want to sell courses online? Learn about the marketing techniques, strategies and software systems used by leading training providers.

  • Five campaign ideas to sell training to past attendees

    Melanie Hall - June 19th, 2018

    5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

  • Using Social media to promote your courses or events

    Melanie Hall - February 19th, 2018

    How to effectively promote your course offerings and connect with your customers using social media. Learn where to start and what features are the best to use.

  • Increase traffic and insight with Arlo & Google AdWords

    Melanie Hall - May 15th, 2017

    Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.

  • Google AdWords Basics – Negative Keywords

    Melanie Hall - March 10th, 2017

    Keywords play as an important role in optimising your campaigns. Here is how to use negative keywords to mitigate the chances you spend money on clicks not related to your business.

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