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  • GDPR and Arlo lead forms

    Jonathon Corlett - 17/09/2019

    Does every web form now require an explicit opt-in consent tick box? This article explored your legal basis for capturing and processing data.

  • Five campaign ideas to sell training to past attendees

    Aidan Dorfling - 19/06/2018

    5 campaign ideas to sell more training this year by focusing on your existing customer database rather than increasing your advertising budget to attract new business.

  • Creating focus with buyer personas

    Aidan Dorfling - 19/06/2018

    What buyer personas are and how you can implement them at your training company to get a clear idea of who your target customers are.

  • Cows to help you prioritize which courses you run

    Aidan Dorfling - 18/06/2018

    Introducing the BCG Matrix – What it is and how training companies can use it to better understand which courses are stars and which are not.

  • NPS for training organisations

    Aidan Dorfling - 24/05/2018

    How your training organisation can measure potential growth, benchmark yourself globally against other businesses in your industry, and better understand your registrants experience using Net Promoter Score (NPS)

  • Six ways to reach data zen

    Aidan Dorfling - 16/04/2018

    Data is at the heart of any training or event organization. It fuels every part of a successful operation. How can your organization better manage its data?

  • Data privacy, GDPR and how Arlo can help

    Aidan Dorfling - 16/04/2018

    This article focuses on GDPR. If you haven’t already explored what GDPR means for your training or event organization, this article is a great place to start.

  • Arlo + Salesforce: the best of both worlds

    Aidan Dorfling - 16/04/2018

    Arlo is excited to be launching it’s refreshed Salesforce app. Over the last few months, we have been working hard to build an app to revolutionise how training organisations use Salesforce.

  • Learning management system vs TMS… what’s the difference?

    Aidan Dorfling - 14/03/2018

    What does an LMS and a TMS actually do, do you require both? This article explores just that, as well as what your training businesses might need.

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