Google AdWords can influence the number of people coming to your website significantly. There are many elements needed to be considered: advertising content, bid strategy, keywords, audience targeting, budgeting,.. the list goes on. Google AdWords done right can drive large amounts of traffic to your training or event site. This leads to increased engagement, registrations and ultimately increased revenue.
Arlo and Google AdWords Conversion Tracking
Combining Arlo and Google AdWords is a smart move if you want to be able to see how effectively your ad clicks lead to valuable customer activity, such as website purchases. AdWords conversion tracking allows you to see what happens after someone clicks your ad. This provides valuable insight into:
- The return on investment for you to prioritize your budget within campaigns, adgroups or ads.
- Website user behaviour. Which enables you to see what calls to actions are clicked and which need to be adjusted to be clicked more.
- Which markets result in higher conversions. For example: what devices or countries do most of your conversions come from?
These benefits will improve your marketing to better target new customers and profitable markets!
Setting up Conversion Tracking
Within the Arlo order settings users are able to enable the Google AdWord Conversion Tracking easily. Once you have found the conversion tags you wish to track simply select where you would like to use them and add their ID and label. Find out more about setting up Google AdWords Conversion Tracking.