Whether it is pop-up advertisements, billboards we walk past or even the social interactions we have, everyone is trying to present their offering, opinion or idea to gain some reaction. Busier work lives, more invasive media and simply short attention spans mean capturing an audience is difficult. At the risk of losing your attention here are 4 quick tips that will help you increase the value of your presentation.
10 Minutes early is 5 minutes late
As a presenter arriving or starting late immediately puts you on the back foot. Lateness wastes the audiences precious time that many other entities will be vying to pry from yourself. It also gives the audience an indication of your commitment to them. Arrive on time to show the audience you planned to be there. It will make the entire presentation seemingly more valuable.
Have a goal
Having a clear goal for your presentation makes it easier to focus on value and captivating your audience. Highly impacting and educating presentations can only be achieved if they have a clear goal. Google now offers precise and relevant answers in milliseconds, ‘how to’ videos are now minutes rather than manuals, news is now bite sized and extremely available on social media. People appreciate clear and concise messages, have a goal so you can present concise messages too.
Preparation, preparation, preparation
The late Jim Rohn, entrepreneur and motivational speaker, tells us that “discipline is the bridge between goals and accomplishment”. French poet, Antoine de Saint-Exupery says “a goal without a plan is just a wish”. A goal in isolation will not increase the value of your presentation. Having the discipline to produce planned steps for attaining the presentation goal will increase the usefulness and clarity of your presentation.
At Arlo we provide an event and training management system. Our most successful demonstrations are when the attendee can relate our solution to solve a problem of their own. We present Arlo as software that automates the manual and non-value adding tasks of event management. Often attendees will attend your presentation as a reaction to problems caused by a compelling event. Luckily for you they believe you can help them solve it. Focus on addressing the needs of your audience, this will make your presentation personally valuable.