Campaigns and Newsletters

Use Arlo’s campaign management feature to build targeted prospect lists and newsletter subscriber lists. Segment your market based off previous attendance, demographics, grades and much more. Arlo makes it easy for registrants to subscribe to newsletter topics during any events registration process. These lists can be automatically exported to your email marketing system.

 

 

Campaigns and Newsletters

Arlo for Coursecheck integration

Coursecheck provides comprehensive analysis of delegate views on the courses they attend via an easy to use and intuitive online feedback interface. Quickly respond to customer comments, and encourage people to promote your courses through Coursecheck’s social media integrations. Courses scheduled in Arlo are automatically uploaded to Coursecheck. Display your ratings online with Coursecheck's widget on your Arlo course pages and through Google stars to increase your brand exposure.

Arlo for Coursecheck integration

Social media

Drive traffic to your website, increase brand awareness and get your training and events trending online. Arlo allows you to take advantage of social media to promote your training and events. Customers can share and like your training and events from your website  across their favourite social networks.

Social media

SurveyMonkey integration

Automatically send feedback surveys after an event to gauge its success with Arlo's SurveyMonkey integration. Read more

SurveyMonkey integration

Marketing automation

Connect your Arlo registration and leads forms to your Marketing Automation tool and track visitor activity across your training and event pages. Take advantage of Arlo’s robust API and implement innovative marketing automation workflows. 

Marketing automation

Leads

Arlo's lead feature allows you to manage and track interest in an event or service, capture ideas for new topics, and manage general enquiries. When there are enough people interested, schedule the event and ask people to register.  You can also capture interest for private course.  Learn more  

Leads

Website experience

Promote your training and events with Arlo’s market leading website integration technology. Arlo puts your brand first, with such smooth integration into your website that customers will think they’ve never left your site.

Website experience

Conversion tracking

Track conversions in Google and Bing, allowing you to use e-commerce reports to analyze purchase activity on your site. You can see product and transaction information, average order value, e-commerce conversion rate, time to purchase, and other valuable customer activity.

Conversion tracking

Google analytics

Gain valuable insight into your website visitors behaviour using Google Analytics. Discover audience trends, examine your source traffic and understand users’ behaviour and conversions. Arlo allows you to add your Google Analytics Universal Tracking code to your training and event pages.

Google analytics

Search engine optimisation (SEO)

Arlo website integration technology is optimized for SEO. Feature upcoming training and event dates as rich snippets including the event dates, title and location within search engine result pages (SERP). Arlo automatically sets your event summaries as SERP meta descriptions.

Search engine optimisation (SEO)